The new frontier of
customer experience
is immersive, engaging
and emotional.

What is Virtours?
Business areas

Virtours is Ikon's patented software solution for the creation, distribution and visualization of VR content using a single integrated platform. Virtours takes full advantage of the cloud architecture and adopts state of art technologies to offer the highest quality virtual experiences for your business.

The main areas of application for which Ikon has developed specific functions and customisation are:

  • Real Estate iconReal Estate
  • Tourism iconTourism
  • News iconNews
  • Culture iconCulture
  • Training iconEducation
  • Interior derign iconInterior design
  • Boating iconMarine Industry
An integrated solution – innovative tools and functions:

An integrated solution – innovative tools and functions:

  • Virtours Explorer
    Use of content in
    virtual reality
  • Virtours Controller
    Navigation assistance
    via tablet
  • Virtours Creator
    Creation of virtual tours
  • Virtours Cloud
    Server & CMS
  • Virtours Web
    Exploitation of web content
  • Virtours Profilation
    Registration and profilation
    with dedicated analytics system
  • Virtours Follow up
    Social sharing &
    marketing automation
  • Virtours Explorer

    Virtours Explorer allows for immersive viewing of content present on the platform (360° photo and video viewing – monoscopic and stereoscopic– and 3D rendering), allows for interaction with different types of hotspot for navigation through the various available scenes and for the activation of specific informative multimedia (texts, audio, photos, video). A system of intelligent caching scans at startup for new content in the cloud, then downloads and saves it locally on the device.

  • Virtours Controller

    Virtours Controller, thanks to the pairing function between visor and tablet, allows an operator to reproduce in real time on the tablet the viewing experience of the VR visor user and to guide him or her during the immersive experience on how to get the most from specific elements of content. Thanks to this function, groups of users wearing a visor can also be guided by an operator using a single tablet.

  • Virtours Creator

    Virtours Creator is the app dedicated to the autonomous creation of content by an operator using a tablet and 360 photocamera. The thus-created virtual tours can be augmented by the addition of navigation hotspots, information, photographic details, etc. At the end of the creation process, the application automatically transfers the content to the cloud server.

  • Virtours Cloud - Server & Cms

    The Virtours cloud environment allows for the uploading and swift distribution of virtual tours within the network of devices registered on the platform. Thanks to the integrated Content Management System (CMS), it is also possible to upload content (360° photos and videos, both monoscopic and stereoscopic, text hotspots, audio, video, images, etc.) directly from a web interface and to manage/modify all of the tours generated by Virtours Creator.

  • Exploitation of web content

    Virtours Web allows for viewing of the virtual tours via normal web browser in interactive panoramic mode. Scenes can be explored using the mouse by way of drag/rotate, zoom and click at the hotspots. The Virtours Web form can be easily integrated into the pre-existing website.

  • Virtours Profilation

    The Virtours platform integrates a user registration and profilation form that allows for the collection of client data and for the tracking of the entire immersive experience, collecting precious information regarding the locations visited and among these the most visited. By way of a special dashboard, operators can view the collected statistical data, grouping them according to various criteria.

  • Virtours follow Up

    During the immersive navigation, users can mark with a “like” their favourite content: thanks to the integrated social sharing form, such content can then be shared through the main social networks, allowing it to spread and perhaps go viral on the net. Specific marketing automation functions allow for the automatic sending of follow-up mail at the end of the virtual visit which reminds users of their preferred content and offers them the possibility to view it on the web in interactive panoramic mode.


How Virtours works in 6 simple steps
Click on the hotspot to find out more.


Create your VR content with the Virtours Creator

With a 360 camera its extremely easy to obtain a series of images and video of an immersive nature. Using the local wifi network, the recorded images are automatically transferred to the tablet where they can be viewed a few seconds after they've been taken.


Video and images (monoscopic and stereoscopic) can also be directly uploaded by the CMS

A 360° camera is not absolutely necessary: photospheres already taken can also be added directly by the CMS by web interface


Add interactivity to your tour

Thanks to Virtours Creator and Virtours CMS, it is possible to add content to hotspots (navigation, text, image, video, etc.) creating thus in a few moments a well-defined virtual tour.

Flow image 1

Upload your content to the Cloud Server and make it immediately available to all of your network.

The virtual tour is uploaded directly to the Cloud and from there is immediately published.


Comfortably manage content, users, permissions and licenses through the dedicated content management system Virtours CMS.

All VR content is also manageable through an efficient and intuitive CMS that allows for the modification, publication, hiding or deletion of each element.


Automatically distribute virtual tours via the various available channels.

The tour is downloaded automatically by Virtours Web, Virtours Cardboard and by the Virtours Explorer app for use on the Samsung Gear VR visor.

The operational flow

Virtours Creator
App dedicated to the autonomous creation of content by operators using tablets and 360° photocameras.
360° Photocamera
No mere photographs, but a truly first person experience.
Cloud Server & dedicated CMS
Upload and distribute virtual tours within the network. Manage and modify directly via web interface.
A complete platform for the creation, publication and sharing of virtual tours.
Flow scheme path
Virtours Explorer
An innovative way to present environments and locations to one's clients.
Virtours Cardboard
Stereoscopic tours within reach of everyone
Virtours Web
Normal web browser viewing of virtual tours, in interactive panorama mode.
Is your company ready for Virtual Reality? Contact us for more information, ask for a demo or a quote. Large companies that have already chosen Virtours.
Some of our Clients
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